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Ogilvy released the results of the study of the Global Media Influence Survey at the festival in Cannes. The fifth annual survey interviewed more than 350 journalists and found that 50.4% of respondents consider traditional media a platform with a high level of confidence, in 2016 this percentage was 72%. Despite the exposure of fake news on social platforms, social media is the second reliable news platform in North America. So consider 17%, last year this percentage was 12%. Own media, including company websites and press releases, are ahead of social media for the region of Europe, the Middle East and Africa and the Asia-Pacific region, from 34% and 24% respectively, compared to 10% and 11% for social media. 38.2% of respondents believe that further cooperation between news media and social media platforms will be strengthened, last year this opinion was 24%. 25.5% are confident that users will be inclined to pay for reliable news

– “Traditional news publications are alive and well, but their partnership with social networks will continue to evolve,” said Ogilvy’s global communications chief Jennifer Reese. “It becomes clear that traditional media will have to cooperate in different channels and these integration with social media will be the key to their ability to move forward authentic and transparent communications.”

This cooperation can help solve some issues around social media. For example, 35.7% of respondents believe that the news industry has more responsibility for solving echoes on the Internet and social media, 68% read this is the shared responsibility of the industry and networks such as Facebook.

In North America and EMEA, 35% and 33% of respondents consider social media more responsible for solving these problems, in the Asia-Pacific region 47% believe that the news industry should reconsider its business model. Speaking of the future, 60% of respondents read that online news will bypass TV as the top news source for the next five years.

Own media, including company websites and press releases, are ahead of social media for the region of Europe, the Middle East and Africa and the Asia-Pacific region, from 34% and 24% respectively, compared to 10% and 11% for social media. 38.2% of respondents believe that further cooperation between news media and social media platforms will be strengthened, last year this opinion was 24%. 25.5% are confident that users will be inclined to pay for reliable news.

Ogilvy released the results of the study of the Global Media Influence Survey at the festival in Cannes. The fifth annual survey interviewed more than 350 journalists and found that 50.4% of respondents consider traditional media a platform with a high level of confidence, in 2016 this percentage was 72%. Despite the exposure of fake news on social platforms, social media is the second reliable news platform in North America. So consider 17%, last year this percentage was 12%. Own media, including company websites and press releases, are ahead of social media for the region of Europe, the Middle East and Africa and the Asia-Pacific region, from 34% and 24% respectively, compared to 10% and 11% for social media. 38.2% of respondents believe that further cooperation between news media and social media platforms will be strengthened, last year this opinion was 24%. 25.5% are confident that users will be inclined to pay for reliable news.

This cooperation can help solve some issues around social media. For example, 35.7% of respondents believe that the news industry has more responsibility for solving echoes on the Internet and social media, 68% read this is the shared responsibility of the industry and networks such as Facebook.This cooperation can help solve some issues around social media. For example, 35.7% of respondents believe that the news industry has more responsibility for solving echoes on the Internet and social media, 68% read this is the shared responsibility of the industry and networks such as Facebook.

Data: July 18, 2018